Controlling and optimising your online activities
AdPerf™ is an advanced and flexible, ad management and analytics system for your online promotional activities. By combining advanced adserving and analytics technology AdPerf™ achieves innovative adserving and optimisation, as well as being unparalleled in targeting and analysis. AdPerf™ is available for advertisers as well as their media agencies.
AdPerf™ contains more than just a management platform for advertisers and media agencies. It isn’t developed solely for the optimisation of online advertising; it can also be used as an entire management interface to control your online investments. AdPerf™ supplies a complete overview, combining tracking and the reporting of all ROI within the various channels by means of real-time reporting (display, Adwords, e-mail, affiliates etc.) as well as by live site visits.
AdPerf™ optimisation engine
Alongside standard adserving, AdPerf™ offers the possibility to optimise based on an endless number of parameters. These can be entered manually or automatically. Some examples of this are optimisation based on click or conversion ratios yet also on turnover. The system can also make decisions during the distribution based on (geographical) location and demographic profiles.
The system also offers the possibility to apply retargeting based on (un-)achieved conversions or by means of A/B scenarios.
AdPerf™ offers four levels of reports dependant on the client’s wishes. Within the AdPerf™ Dashboard the user can obtain an extensive overview of all current campaigns and the associated data. It is possible to choose from more than 50 indicators such as impressions, clicks (direct/indirect) conversions, turnover, costs etc. on any desired level. A user can find real-time information about current campaigns. This information is separated and offered on a daily basis by the on-going campaign rapport. During and after the campaign the so-called ACR / Management reports can be printed, providing information can include the detailed overlapping, unique range and socio-demographic data. If required all information can be exported as raw-data by way of the available API.
AdPerf™ influence analysis
Through the increasing use of online advertising, campaigns are often used on different networks and as various types of media. To correctly allocate for conversions it is important to use a simple environment to understand the impact that network/media forms have had on actual performance. The latter is often preceded by a (large) number of prints, newsletters, affiliates and searches. Using the AdPerf™ influence analysis some insight is obtained.
AdPerf™ is constructed with consideration for its integration with other systems and working methods. By making all information available by means of a (read/write) API, the end user can make use of the information.
- Integration within your current planning environment by linking it with Excel etc.
- Integration within your current traffic environment by simply duplicating your purchased campaign to AdPerf™
- Access by means of APIby external systems such as Zanox, Salesforce etc.
- Data Synchronisation with amongst others XiTi, Omniture, Marin and Experian
- Linking AdPerf™ to your CRM
The extensive AdPerf™ platform is used by a large number of major advertisers and media agencies for good reason. Please get in contact with us for more information.