AdPerf™ extensive optimisation guidelines

Within the AdPerf™ platform various optimisation guidelines can be established. Clients can choose different priorities when implementing optimisation so that the system can determine when each design will be displayed. There are different guidelines which can be established based on:

• Click ratio
• Conversion ratio (based on  post-click)
  AdPerf™ will hereby optimise based on the conversions pixels placed on the site and give precedence to good scoring campaigns
• Conversion ratio (based on  post-view)
• Costs per conversion
  AdPerf™ will display the presentation costing the least per conversion more frequently. Here you can think of a good scoring CPC campaign where the click costs are included in the final budget.
• Costs per €100,- turnover

The interface ensures an intuitive way to set strong guidelines.